MICROSOFT DYNAMICS 365 COMMERCE

Dynamics 365 Commerce.
Unified ecommerce & retail.

Unify ecommerce, stores and your back office with Dynamics 365 Commerce. MetaDynamic connects the systems, data and teams behind every sale.

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Explore Retail Solutions

Implementation • Integration • End-to-End Support

CONNECTED FULFILMENTOnline order → Store pickupOne order journey, across channels.
INVENTORY VISIBILITYStores + warehousesHelp shoppers find available stock.
CUSTOMER CONTEXTPurchases + preferencesGive associates the full picture.

UNIFIED COMMERCE, EXPLAINED

What is Dynamics 365 Commerce?

Dynamics 365 Commerce is Microsoft’s unified commerce platform for retailers and brands. It connects ecommerce, the Store Commerce app, call center sales and back-office operations through a shared commerce engine.

It works within the Dynamics 365 finance and operations architecture, alongside Finance and Supply Chain Management. Shared product, pricing, promotion and customer data help keep shopping experiences consistent across channels.

We design channel synchronisation, stock availability and fulfilment rules around your operating model—so your Dynamics 365 ecommerce and retail channels can work together reliably.

Dynamics 365 Commerce interface for shared products, pricing and promotions

CONNECTED CHANNELS

One Platform. Every Channel.

Run every sales channel from a single source of truth.

Dynamics 365 CommerceProducts · Pricing · Orders · Customers

Online Store

B2C shopping and checkout

Mobile

Responsive shopping experiences

Physical Stores

Store Commerce app

Call Center

Assisted order entry

Marketplaces

Connected through integrations

B2B Portal

Account-based self-service

KEY CAPABILITIES

Key Capabilities

Give store teams, ecommerce managers and operations one connected foundation.

B2C & B2B Ecommerce

Responsive storefronts with product discovery, account-based buying and search-friendly content.

Store Commerce POS

Modern store checkout, with supported offline operations in appropriately configured deployments.

Unified Inventory Visibility

View available stock across channels, with synchronisation and availability rules designed for your business.

Order Management & Fulfilment

Connect store pickup, ship-from-store and cross-channel returns through configured fulfilment policies.

Pricing & Promotions

Manage channel pricing, discounts, loyalty schemes and gift cards from a shared foundation.

Clienteling & Customer Profiles

Equip associates with customer purchase history and preferences for more informed conversations.

Copilot & AI Recommendations

Create product content with Copilot and surface relevant products with recommendation capabilities.

Retail Analytics

Track sales, margin and store performance with operational reports and connected Power BI insights.

Capability availability depends on licensing, region, configuration and data readiness. Offline transactions and payment options are validated during the store pilot.

THE SHOPPING JOURNEY

Built for Modern Retail Journeys

Give shoppers the freedom to start on one channel and finish on another, without unnecessary friction.

  1. Discover

    Find relevant products and offers.

  2. Browse

    Compare options and availability.

  3. Buy

    Choose a convenient checkout.

  4. Fulfil

    Collect in store or receive delivery.

  5. Return

    Follow a consistent returns policy.

  6. Re-engage

    Build loyalty with relevant follow-up.

BUSINESS BENEFITS

Business Benefits

Connect operational decisions with the shopping experiences you want to deliver.

One shared view

Bring inventory and customer context together across connected channels.

Smoother checkout

Support store teams with clear workflows and better stock visibility.

More reasons to return

Offer relevant products, flexible fulfilment and consistent loyalty experiences.

Simpler operations

Reduce disconnected processes through a common commerce platform.

OUR SERVICES

Our Dynamics 365 Commerce Services

Plan, build and operate commerce around the realities of your stores and customers.

Commerce Implementation

Configure channels, catalogues, assortments, pricing and stores around an agreed operating model.

Ecommerce Storefront Development

Build responsive B2C and B2B storefronts with accessible browsing and a clear path to checkout.

POS & Store Rollout

Prepare Store Commerce deployments, payment integrations, hardware and staff for a controlled launch.

Migration

Map and validate data from legacy POS, Dynamics AX, Shopify, Magento and other platforms.

Integration

Connect payments, marketplaces, logistics, Dynamics 365 Sales, Customer Insights and ERP processes.

Support & Optimisation

Maintain integrations, plan updates and improve performance through an agreed managed-service scope.

YOUR MICROSOFT ECOSYSTEM

Integrated with Your Dynamics 365 Ecosystem

Connect commerce decisions with finance, supply chain, sales and customer engagement.

Align orders and financial processes with Dynamics 365 Finance and inventory and fulfilment with Supply Chain Management. Define system ownership and integration boundaries before building.

Extend customer context through Dynamics 365 Sales and Customer Insights – Journeys, then use Power BI for reporting across your operations.

Dynamics 365 CommerceConnected retail operations
FinanceTransactions & reconciliation
Supply ChainStock & fulfilment
Dynamics 365 SalesAccount relationships
Customer InsightsCustomer journeys
Power BIRetail reporting

IMPLEMENTATION APPROACH

Our Implementation Approach

Prove the complete shopping journey in a pilot before scaling across stores.

01

Discover

Agree channels, store needs, scope and success measures.

02

Design

Define journeys, data ownership and solution architecture.

03

Configure & Build

Set up Commerce, storefronts, POS and retail processes.

04

Integrate & Migrate

Connect systems and validate products, customers and orders.

05

Pilot Store

Test payments, offline scenarios, fulfilment and staff readiness.

06

Rollout & Optimise

Launch in waves, support teams and refine operations.

RETAIL SEGMENTS

Retail Segments We Serve

Retail processes shaped around how your products are sold, stocked and delivered.

Fashion and apparel retail collection

Fashion & Apparel

Coordinate sizes, colours, seasonal assortments and cross-channel returns.

Grocery store aisles and product assortment

Grocery & Supermarkets

Connect frequent transactions, promotions and store replenishment processes.

Consumer electronics product collection

Consumer Electronics

Support considered purchases, product comparisons and assisted selling.

Beauty and cosmetics retail display

Health & Beauty

Connect product discovery, customer preferences and loyalty journeys.

Modern specialty retail store

Specialty Retail

Bring curated assortments and knowledgeable store service online.

Warehouse shelving for distribution

Distributors & B2B Brands

Support account-based buying, agreed pricing and repeat orders.

WHY CHOOSE METADYNAMIC

Why Choose MetaDynamic

Commerce delivery needs more than a storefront. It needs dependable data, prepared store teams and a practical rollout plan.

Retail processes first

Start with checkout, pricing, stock, fulfilment and returns before choosing extensions.

Connected delivery

Bring storefront, POS, integrations and back-office requirements into one implementation plan.

Readiness beyond go-live

Use pilot feedback, role-based training and agreed support to prepare for everyday operations.

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Consultants collaborating on a retail implementation plan

FREQUENTLY ASKED QUESTIONS

Dynamics 365 Commerce FAQs

Clear answers on channels, offline checkout, migration and implementation.

Dynamics 365 Commerce is Microsoft’s unified commerce platform. It connects ecommerce, stores, call center sales and retail operations through shared commerce capabilities, within the Dynamics 365 finance and operations architecture.

Supported deployments can use an offline database for selected store operations when connectivity is lost. Offline support depends on the app, deployment mode, synchronised data and configuration. Payments and connected services have additional requirements, which we test during the pilot.

Yes. Commerce supports consumer storefronts and business buying scenarios, including account-based purchasing, customer-specific catalogues and pricing. Ecommerce and headless requirements, add-ons and capacity should be assessed as part of licensing.

Commerce supports cross-channel fulfilment and return scenarios. Available options depend on inventory visibility, store capabilities, fulfilment rules and your returns policy. We configure and test the complete journey before rollout.

We assess the current platform, data quality, integrations and business rules. Migration typically includes mapping, cleansing, trial loads, reconciliation and cutover planning. Not every feature or data type transfers directly, so scope is agreed during discovery.

Copilot can assist with product content, while recommendation capabilities help shoppers discover relevant products. Availability depends on licensing and configuration, and generated content needs review. We plan implementation in phases and can provide training, launch support and ongoing optimisation under an agreed scope.